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Tips and Staging Ideas for Farmers Market Tents

Tips and Staging Ideas for Farmers Market Tents
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Tips and Staging Ideas for Farmers Market Tents

Tips and Staging Ideas for Farmers Market Tents

Farmers markets are a great place for vendors of all kinds to connect with new customers and sell their products. There are many factors that farmers market vendors have to consider in order to be successful, and one of the most important is the tent.

When you are selling at an outdoor event, you have to contend with whatever the weather is like that day. Whether it’s raining, sweltering, or anything in between, your tent will be the shield that protects your employees, customers, and products from the elements. 

Additionally, your tent can be an important piece of marketing material that helps your customers get to know your brand. 

What Makes a Good Farmers Market Tent?

Your farmers market tent should be made of durable, high-quality materials that will last through many years of use. It should also be just as easy and quick to set up as it is to take down. 

Depending on the event and what you’re displaying in your tent, you may also want to customize your tent with half walls, sidewalls, food service walls, and other extras. These items should be just as long-lasting as the tent itself and help to keep your station safe, clean, and inviting to your customers.

As you’re choosing your ideal farmers market tent, make sure you’re also considering the size. Many open-air markets allow a designated amount of space for each vendor. Often, vendors are not allowed to exceed 10′ x 10′ with their tent and other materials. Check the rules of your local farmers market to make sure your tent will be the proper size.

Tips to Make Your Farmers Market Tent Stand Out

Did you know that your farmers market tent can serve several purposes for your business? The right tent will not only keep your personnel and products protected from the weather but also serve as a useful marketing tool for your business. 

At E-Z UP, we’ve seen firsthand the difference a proper tent can make at outdoor markets. That’s why we’ve put together this list of tips to help you maximize your investment in a canopy tent for your business. 

Construction and Materials: Designing a Custom Tent and Table Cover

The fabric of your tent is one of the best spots to display your company name, logo, and color scheme. Design a custom-printed tent with E-Z UP to make sure the visitors at the farmers market will be able to see your branding from several tents away.

To express your logo and company name even more strongly, add a customized table cover for the surface where your products will be displayed. This will ensure that visitors to your tent remember your name, and they’ll be more likely to come back to your tent the next time. Additionally, it will give your tent a greater sense of cohesive brand identity. 

Custom Printing: Create Eye-Catching Flags to Identify Products or Specials

Once visitors arrive at your tent, it should be easy for them to determine what is what when it comes to your products. If your business is running a special on any of your products, visitors should be aware of this the moment they approach your tent. 

The best way to direct their attention is by designing clearly branded flags and banners that give your customers a sense of place for each product. If you’re currently running a special on an item or service, keep a relevant banner clearly visible near the entrance of your tent. 

Display A-Frame Signage to Clearly Communicate Additional Value

Another great way to communicate with your customers is through A-frame signage. Unlike some customized banners and flags, A-frame signs are meant to be placed outside your tent so passersby can receive information about your company, products, or services. 

You should use your A-frame signs as an opportunity to entice visitors to approach your tent as they pass. Do this by displaying a sale, inviting them to ask questions about your services, or even drawing them in with a funny or inspiring quote. 

Use Accessories to Make Your Tent More Inviting

There are so many accessories to choose from that can make your tent look more professional while also helping to keep your products safe and clean. These include everything from sidewalls and custom chairs to LED lights for night markets and weight bags for wind protection. 

Browse our full collection to see what accessories might suit your needs the best.

Create an Unforgettable Farmers Market Tent with E-Z UP

Ready to be the talk of the market? Optimize your farmers market tent with all-weather tents, accessories, signage, and more from E-Z UP.

 

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