Case Study - Yes

YES, INC. USES E-Z UP® INSTANT SHELTERS TO GET BRANDS MORE VISIBILITY

ORGANIZATION:
Yes, Inc. (Young Executive Spirit, Inc.)

FEATURED RESELLER:
Marc Bessinger, President

E-Z UP E-Z UP E-Z UP E-Z UP

What is the history of YES, Inc.?

Young Executive Spirit (YES, Inc.) was founded in 1988. At that time, the purpose of the business was to create networking opportunities for middle management (“Young Executives”) to meet colleagues in the publishing and financial industry. To achieve that goal, we started throwing social networking events where several hundred people would attend. Once the events grew in size, we realized that this was a captive audience that companies would be interested in reaching, so we started selling corporate sponsorships for the events.

In 1992, the business model changed and we decided to get involved in larger events. For 12 years, YES was retained by the organizers of the NYC Marathon to represent and sell sponsorships for the marathon and their weekly road races. During our tenure, we developed many strategic marketing ideas for the organization that eventually became the standard at many races, around the country. Our agency not only sold sponsorships but assisted our clients with marketing, promotion and execution.

Today we are a full-service marketing and promotions agency that specializes in health and fitness events. We work with Fortune 500 companies as well as smaller privately owned firms.

“ The E-Z UP custom canopies make branding easier because of their height—you have the visibility. ”

E-Z UP E-Z UP E-Z UP E-Z UP

What challenges has an E-Z UP® Instant Shelter® helped you overcome?

We always try to help our clients accomplish their goals efficiently and cost effectively. A 10' x 10' pop-up canopy allows our clients to stand out at any event we participate in. etc.

E-Z UP

The E-Z UP custom canopies make branding easier because of their height—you have the visibility. Plus, it’s custom designed. You won’t always see a table skirt, especially if it’s a crowded booth. We want to give our clients the maximum exposure possible.

E-Z UP
E-Z UP E-Z UP E-Z UP E-Z UP

As a reseller, how exactly do you use E-Z UP’s instant tents?

We help our clients custom design each shelter. Depending on the client needs, we’ll take the pop-ups to all types of events—indoors, outdoors, expos, running races, street fairs, art festivals, etc. The tents are easy to set up. You can take them anywhere, easy to ship from event to event. They’re easy to carry in and out of expos and the aluminum instant tent frames are very solid and secure. Even at an event such as,the Berkeley Kite Festival, with very high winds, the tents are very durable. We’ve had different versions

Why do you use E-Z UP® portable tents?

I’ve worked with E-Z UP since I started in this industry and have been a reseller going back 10 years or so. I’ve had nothing but great experiences and great customer service. You can’t beat the quality of the products. E-Z UP is like a partner of ours.

When I have a specific project or client in mind and I know I need to get a branded tent, I’m going to reach out to E-Z UP first. It only makes sense. It’s all about being able to deliver something reliable within tight deadlines and for sometimes difficult clients. If we’re going to a trade show, expo, or outdoor festival and need to have a pop-up canopy, we’re going to use E-Z UP. We need to stand out and look bigger and better than anyone else out there.

“ If we’re going to a trade show, expo, or outdoor festival and need to have a pop-up canopy, we’re going to use E-Z UP. We need to stand out and look bigger and better than anyone else out there. ”

The logos listed below represent just some of the great companies Yes, Inc. Partners with:

E-Z UP
E-Z UP
E-Z UP
E-Z UP

“ We want to give our clients the maximum exposure possible. ”

E-Z UP E-Z UP E-Z UP E-Z UP

CALL

800-45-SHADE

If you prefer to speak with a Product Specialist,
we are available Monday - Friday 8:00 AM - 4:30 PM PST.



EMAIL

Question / Inquiry?

Get in touch with us any time,
share comments or ask questions for a Product Specialist to answer.
We appreciate feedback of all kinds.