Case Study - Wits End

WITS END PROVIDES THE BEST EQUIPMENT, INCLUDING E-Z UP® TENTS, TO THE NEW YORK ENTERTAINMENT INDUSTRY

ORGANIZATION:
Wits End

FEATURED RESELLER:
Keith Guliner, President/CEO

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Tell us about your company.

Wits End is the premier equipment and supply company of the New York entertainment industry, which encompasses movies, TV, commercials, photography, and corporate events.

Our customers include shows like “Good Morning America” and the “The Blacklist,” well-known fashion photographers, all the major cable networks, and big corporations. We sell equipment, but mostly rent it out. We both rent and sell E-Z UP shelters, and are one of the largest dealers in the country.

Why did you choose to work with E-Z UP?

I was on a movie set years ago and my video operator was an E-Z UP dealer. I was starting my own rental and supply company and knew he only used top-notch products, so I wound up buying a couple tents from him.

E-Z UP is the premier company in temporary shelters and it was obvious why. The original 10'x10' instant shelter I bought lasted for well over a decade of rental uses. I can’t even quantify how many rentals we got out of it and how many sales we made during that time. And I have stuck with E-Z UP products because the quality has only gotten better.

“It’s a great fit; we’ve been really happy with E-Z UP.”

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How do you manage rentals and sales of the portable shelters?

On any given day, we have 100-125 rental tents (10'x10', 10'x15', 10'x20') in stock or in use. Also, we usually have 50-100 frames and tops with assorted colors and sides for sale.

E-Z UP

An example of how it all works is “Good Morning America.” The show does concerts in the park every summer and we provide all their instant tents. We have E-Z UP make us custom green tents that blend into Central Park and then we rent the customer any extras they need.

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What has your experience working with E-Z UP been like?

It’s a great fit; we’ve been really happy with E-Z UP. The pop-up canopies are really high quality and the customer support has been phenomenal. We get top-shelf, five-star service. It’s obvious the people at E-Z UP care, and that comes from the top.

What has your experience working with E-Z UP been like?

There are a few big ones:

  • Having the product in stock
  • Quality printing
  • Customer service (if there is ever an issue, E-Z UP makes it right)
  • Getting the product out quickly…we always get it when we need it

For the price and the product, your best money is spent with E-Z UP versus a competitor’s product that may not last.

“ The pop-up canopies are really high quality and the customer support has been phenomenal. We get top-shelf, five-star service. It’s obvious the people at E-Z UP care, and that comes from the top. ”

Do you have any advice for other business owners?

When I was a kid there was a pizza place in our town. It had a sign that said “Good food isn’t cheap, cheap food isn’t good.” If you live your life like that, you can’t go wrong. Be known as a company that sells a better product. When you use E-Z UP products either for yourself or as a reseller, they will last you.

What plans do you have for the future?

Another company I own is called Seaco Industries, which is a rope, twine, industrial supply company. We are expanding our industrial supply offerings and E-Z UP instant shelters are going to be part of that.

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