New Endeavor™ shelter brings next level of customization, strength

NORCO, Calif., Oct. 24, 2017

Take your customization to another level with the strongest and most durable portable shelter on the market, the new Endeavor™ shelter by International E-Z UP, Inc.

The shelter is available in a 10-foot by 10-foot size with the 10-foot by 15-foot size making its debut at the E-Z UP booth, No. 20269, during the SEMA Show, Oct. 31 – Nov. 3 in Las Vegas.

The Endeavor comes in eight standard top colors – punch, limeade, black, royal blue, gray, orange, splash, and white – along with 17 premium top colors and the ability to customize with designs and logos done through award-winning printing.

The shelters feature aircraft-grade aluminum frames available in the all-new matte black and have an octagonal design for added durability and performance.

The Endeavor shelter has been described as the “He-Man” of professional-grade Instant Shelter® products by “Motocross Action Magazine.” The magazine recently rated the shelter as the top-of-the-line in durable, professional-grade shelters. The magazine compared the Endeavor shelter’s strength to the Master of the Universe, describing it as the “beefed-up, rugged, He-Man version of the instant shade business.”

The magazine gave the Endeavor shelter its highest possible rating as “the strongest instant shelter ever made.”

The shelter features high-strength end caps, heavy-duty foot pads, reinforced fabric corners, and an aircraft-grade aluminum frame, making it reliable and ideal for every-day use. The shelter also has octagonal-shaped legs that are 2 inches in diameter available in aluminum and matte black.

With the newest in technology and materials, the Endeavor shelter is the easiest-to-use, strongest, and longest-lasting product on the market.

Check out how the Endeavor shelter makes you stand out in the crowd by visiting E-Z UP at the SEMA Show or visiting

E-Z UP Media Room

About International E-Z UP, Inc.:
Started in 1983, E-Z UP is the original and still No. 1 provider of Instant Shelter® products and accessories in the world. Headquartered in Norco, Calif., E-Z UP has customers in more than 100 countries, including Fortune 500 companies, and offers an extensive line of instant portable shelters, tables, flags, banners, and accessories. For more information, visit or be social and follow E-Z UP on Facebook, Twitter, Instagram, Google+ and YouTube.

Kristin Austin, Social Media and Public Relations Specialist
International E-Z UP, Inc.
(800) 45 SHADE | x3039