Loading...
Setting up a booth at a trade show, festival, or other special event is a great way for a business to connect with potential customers and get the word out about its products. However, the way you go about it can have a significant impact on how many people you’re able to interact with or sell products to.
At E-Z UP, we make outdoor advertising simple for businesses of all kinds. The items you would need at a trade show or festival in the first place, such as tents, chairs, and tables, can double as incredibly effective advertising tools, and on top of those, we also offer a wide variety of customizable accessories that can make your booth even more enticing.
Must-Have E-Z UP® Event Signage and Accessories
Any successful trade show or festival setup should start with a high-quality canopy tent from E-Z UP. Not only will it protect your team, products, and signage from all kinds of weather, but they are also built to last through many years of wear.
With aircraft-grade aluminum frames and durable composite polyester tops, you won’t be replacing your E-Z UP tent anytime soon. Additionally, you can fully customize its look to proudly display your branding and logo.
Once you have your tent, it’s time to accessorize. Here are a few top-notch E-Z UP products to get you started and make your booth a popular destination for passersby:
Custom Chairs and Tables
The basics of any trade show booth include tables and chairs. You’ll need tables to display your products, more information about your business, and any other signage that helps visitors learn more about what you offer, while chairs allow your representatives to take breaks in between long hours at the trade show.
That being said, both seemingly average aspects of your booth can also work for you as additional advertisement and brand communication locations. Design your tables and chairs with your company’s logo, messaging, images, and color scheme to more effectively communicate your unique branding to everyone who passes your tent.
Branded Flags and Banners
While your tent, tables, and chairs will express your logo, tagline, colors, and any other unique features of your brand, flags, and banners are a great way to grab attention and motivate customers to take action. For example, customized banners and flags that display your company’s branding prominently will help guide visitors to your booth and then prompt them to take a pamphlet, try a sample, or ask a representative for more information.
Eye-Catching Displays
At events where many vendors are present at once, standing out from the crowd can be a challenge, but that’s precisely why you should experiment with all kinds of customized displays that will attract attendees to your booth. Tube displays and banner stands, as well as pop-up display walls, are three great examples of event signage and accessories that are sure to make your tent pop.
Customized Sidewalls and Half Walls
Many vendors who use tents at trade shows and fairs will also invest in half walls or sidewalls for a variety of reasons. They can provide additional protection from any rough weather as well as an extra layer of privacy for people visiting your tent.
In addition to these benefits, sidewalls and half walls also help increase your brand’s visibility, and with E-Z UP, you can fully customize your half walls and sidewalls to display anything you’d like, including your brand name, colors, logos, and taglines.
Can Your Tent Accessories Help to Manage Crowds?
Adding more event signage and accessories to your tent can help draw crowds to you, but safely managing those crowds can be another concern. Nevertheless, that’s another area where your personalized accessories can take on yet another role.
Signage Supplies Clear Flow Direction
Your customized signage, such as banners and A-frame signs, can be used to create a flow of traffic throughout your booth. Design your signs to let people know where they should enter your booth, the direction they should take through it, and where they should exit. Not only will clear directions like these help to keep things organized, but they will also allow you to curate your visitors’ experience with your brand.
Sidewalls and Half Walls Create Separation
Half walls and sidewalls can help broadcast your brand to the entire event while also protecting your personnel and products from any inclement weather if the event is held outdoors.
Still, even indoors, they can still help by keeping your visitors separated from the rest of the trade show or fair. In doing so, your customers will be able to dedicate their attention to you and your offerings during the time they spend under your tent.
Find Top-Quality Event Signage and Accessories at E-Z UP
Creating the perfect presentation for your next trade show takes careful consideration, but making the right choices could lead to a significant return on investment. Trust E-Z UP for long-lasting event signage and accessories that will help boost your brand.